The National Chicken Council (NCC) is introducing a series of “virtual reality videos” to its Chicken Check In program, a resource that teaches consumers how meat chickens are raised.
The videos can be rotated 360 degrees by viewers for new perspectives as the narrator explains the various stages of meat chicken development. The viewer clicks a small circle in the upper-left corner of each video to see additional angles as the tour moves forward.
The virtual reality videos arrive on the heels of a survey noting that 90 percent of consumers are interested in additional information about poultry that they buy and eat, according to the NCC. Nearly 40 percent of consumers cited information on “how chickens are cared for” as one of the topics they care about most, the NCC said.
The videos cover the beginning of the lives of chickens in the hatchery, how they are raised on local farms and a visit to the processing plant before the chicken meat moves into grocery stores, restaurants and foodservice destinations.
Source: meatingplace.com
